It seems like a crazy idea to call a clothing store after one of the most spoilt and objectionable characters in children’s literature. However, Veruca & Salt stands firm in this choice and sends all their customers a virtual wink because we unapologetically inspire free spirits with wares that will have you all singing, “I want it now”.
The style we embrace contrasts perfectly with that of Miss Salt and you will find pieces here that speak to your wistful, romantic, and free-spirited self. Our name casts a magical spell which reaches profoundly beyond this one character as we encourage our customers to delve deeper into a world of childlike wonder and enchantment. Carla Holmes, the creator of this concept store cites Charlie and the Chocolate Factory (1971) as her favourite childhood film for exactly these reasons.
Furthermore, Carla was inspired by a deep respect for the maverick style of the late 1960s and 1970s especially anything strutted by the strong fearless ground-breaking women of this era like Stevie Niks, Janis Joplin, Marianne Faithful, and Debbie Harry. In a nutshell, our ranges are feminine beauty blessed with an edge of steel and a powerful authenticity.